• by Steve McClellan  @mp_mcclellan, June 4, 2018

Cosmetics giant Estee Lauder has selected Dentsu Aegis Network to handle its media buying in most of the Europe, Middle East and Africa region.

The incumbent was Omnicom’s Manning Gottlieb OMD, which retains the UK region.

Campaign, which had the news first reported earlier today that the client spends about €30m (about $35 million) on ads in the region.

The selection of Dentsu Aegis came after a review that was managed by ID Comms.