The Military Officers Association of America (MOAA) is appointing The Gate | New York as the non-profit's AOR following a formal review.
The agency will also handle media planning and buying. The account was previously handled by LM&O of Arlington, VA.
The agency will be tasked with building brand awareness of MOAA’s mission, which is similar to AARP's services, but advocating on behalf of the more than 350,000 members from every branch of service — including active-duty, National Guard, Reserve, and retired.
To help bolster its membership ranks, MOAA is introducing the "Officer to Officer" campaign to address the variety of issues officers face in their lives from deployment to transitioning back to civilian life. The campaign runs across multiple digital channels, with the videos hosted on a newly designed microsite.