Commentary

Podcast: Brad Simms, Gale Partners CEO, On Driving An Agency With Data, AI

A conversation with Brad Simms about the shifting marketing landscape and helping brands connect with consumers.

Simms is president and CEO of Gale Partners, a data-driven agency. He has been senior vice president at SapientNitro, chief marketing officer of TravelEdge and ventures advisor at MDC Ventures.

At Gale, Simms focuses on areas including the marketing implications of autonomous vehicles and leading-edge versions of targeted messaging.

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About the Author

Chuck Martin is Editor of the AI & IoT Daily at MediaPost and writes the daily Connected Thinking column. He is a NY Times Business bestselling author and his latest book is “Digital Transformation 3.0” (The New Business-to-Consumer Connections of The Internet of Things.) He is CEO of Net Future Institute and a frequent keynote speaker internationally. Follow him on Twitter @chuckmartin and contact him at Chuck@MediaPost.com.