• by Steve McClellan  @mp_mcclellan, June 26, 2018

Yum! Brands Canada has selected GroupM’s Wavemaker as its new company-wide media agency responsible for all planning and buying.

The scope of Wavemaker’s remit includes digital, programmatic, search, social, television, radio and out-of-home for the client's KFC, Pizza Hut and Taco Bell fast food chains.

The agency will also supports the brands’ larger digital transformation journey, which includes investments in delivery, e-commerce and technology capabilities.