BIOS Lighting is awarding AOR duties to San Diego-based Jacob Tyler (JT) following a formal review. Previous work was developed in-house.
JT will be responsible for all creative concepts and brand development for what is called a "circadian lighting technology company" that offers an array of lighting solutions, including the traditional home market and agricultural as well as options for the burgeoning marijuana industry.
In addition, JT will lead the BIOS PR program, in collaboration with strategic partner Crowe PR, to create brand reputation and awareness for BIOS across communication channels.