Mondelez has completed a global media review that started earlier this year, the company has confirmed.
GroupM, already having a good week with word that it won the consolidated Mars global media review, has been added to the Mondelez roster with agencies Wavemaker and Mindshare having been assigned large portions of Europe and Asia. North America duties were awarded earlier to Spark Foundry and VaynerMedia.
Responding to a request for comment, a Mondelez rep stated, “With our global review, we took a new look at our media buying to better equip our company for the future and address key changes such as programmatic, transparency and eCommerce. We’re excited about this next phase of our digital transformation and are convinced that the partners we’ve chosen… will help us in our journey. We’re very proud of the partnership we built over the years with our incumbent agencies and the value they have delivered.”
The rep also confirmed the following appointments:
• Asia, Middle East, Africa--The region will be split between Spark Foundry (Middle East and North Africa, South East Asia & China) and Wavemaker/Mindshare (India & Australia, New Zealand/Japan)
• Europe: Wavemaker (Nordics, France Benelux, DACH, NCE, Turkey) and Carat (UK, Iberia, Italy/Greece, SCE, Eastern Europe)
• Latin America stays with its current agency, Spark Foundry