• by Chuck Martin , August 10, 2018

The mobile shopping app ShopSavvy has added a price-matching feature aimed at helping back-to-school shoppers save money.

The new feature allows shoppers to instantly compare prices between stores and see the price-matching policies of major retailers, including Target, Walmart and Best Buy.

"We heard from ShopSavvy users that redeeming a price-match offer in-store was incredibly complex and frustrating," stated Sean Gartland, director of user experience at Purch, publisher of ShopSavvy. "With all the different store policies, knowledge gap of store associates and pressure to not hold up the line at the register, many shoppers weren't taking advantage of this way to save money."  

With location-services enabled in the app, a shopper can use their phone to scan a product in a store and the app will identify if a particular retailer offers price matching and if the product that was scanned is available at another retailer at a lower price. If the product is available at a lower price elsewhere, the shopper can show the app to the sales associate at checkout to receive price matching.