The mobile
shopping app ShopSavvy has added a price-matching feature aimed at helping back-to-school shoppers save money.
The new feature allows shoppers to instantly compare prices between stores and
see the price-matching policies of major retailers, including Target, Walmart and Best Buy.
"We heard from ShopSavvy users that redeeming a price-match offer in-store was incredibly complex
and frustrating," stated Sean Gartland, director of user experience at Purch, publisher of ShopSavvy. "With all the different store policies, knowledge gap of store associates and pressure to not
hold up the line at the register, many shoppers weren't taking advantage of this way to save money."
With location-services enabled in the app, a shopper can use their phone to
scan a product in a store and the app will identify if a particular retailer offers price matching and if the product that was scanned is available at another retailer at a lower price. If the product
is available at a lower price elsewhere, the shopper can show the app to the sales associate at checkout to receive price matching.