• by Chuck Martin , September 19, 2018

Macy’s is tapping into virtual and augmented reality and new beauty experiences to make it easier for customers to discover products and make better buying decisions.

The retailer has developed VR and AR furniture shopping with Marxent and expects to have completed the launch of VR for Furniture in 69 Macy’s stores by early November. In pilot stores, VR-influenced furniture sales increased basket size by more than 60% compared to non-VR furniture sales, according to the retailer.

“Macy’s is focused on providing customers with fresh experiences, and we are always looking for new ways to engage our customers in store, online and via our mobile app,” stated Hal Lawton, president of Macy’s. “Our technology enhancements are practical applications that will engage our customers while also driving sales. The investments we are making behind the scenes will enable our colleagues to give our customers the best shopping experience possible.”

An AR feature called Visualize Your Space allows shoppers to virtually place Macy’s furniture in their actual living space, much like Overstock, Wayfair and Ikea have been doing. The company also said it will be partnering with Facebook across nine stores this holiday season.