Discover Puerto Rico has selected two agencies with strong tourism marketing bonafides to help shape the U.S. territory’s comeback as a premiere travel destination a year after the island suffered severe damage from Hurricane Maria.
Miles Partnership has been appointed to lead brand positioning, website development and digital media strategy, and Beautiful Destinations has been tapped to lead creative strategy, content creation and distribution.
“We’re excited about this powerhouse marriage of two of the strongest tourism marketing agencies, joining together in an unprecedented partnership to take Puerto Rico to the next level,” stated Leah Chandler, CMO of Discover Puerto Rico. “Both agencies really understood the higher mission we have as a newly established DMO (destination marketing organization), one that is writing the next chapter for Puerto Rico tourism.”
Discover Puerto Rico was created earlier this year as a non-profit tourism entity to promote Puerto Rico abroad as a premier destination for business and leisure travelers.