Commentary

MediaCom, Publicis Top New Business Charts

MediaCom and Publicis are the new business pitch kings — for media and creative agency reviews, respectively — after the first nine months of 2018, according to a tally by marketing consultant R3 Worldwide. 

MediaCom, part of WPP, has been on a streak lately with recent wins, including Mars, Hilton (both global) and Sony (U.S.). R3 estimates new business win revenue for the agency through the first three quarters of the year at $227 million.

One recent loss is GSK Asia Pacific. 

Interpublic’s Initiative is second-ranked on R3’s media agency pitch list, with estimated win revenues of $79 million. Recent wins include Office Works (Australia) and Canada Goose (global). A recent loss is Pandora Italy. 

Omnicom’s Hearts & Science, which recently chalked up the WarnerMedia U.S. assignment, is ranked third. Win revenues through the first nine months total $84 million. 

Rounding out the top five are Havas Media (recent win, Papa John’s) and OMD (recent win, McDonald’s China). 

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On the creative agency side, top-ranked Publicis recently won Nike (China) and Nestle in the U.S., while losing Home Depot in Canada. Estimated win revenue is $180 million. 

Sibling agency Leo Burnett is ranked second, having recently won Buick China, followed by McCann Worldgroup, BBDO and J. Walter Thompson. 

By holding company, Publicis Groupe is the leader after nine months, with estimated win revenue of $615 million followed by Interpublic ($381 million), Omnicom ($345 million), WPP ($279 million), Dentsu ($190 million), Havas Group ($149 million) and MDC Partners ($100,000).

 

1 comment about "MediaCom, Publicis Top New Business Charts".
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  1. Olivier Gauthier from COMvergence, November 7, 2018 at 11:03 a.m.

    Point of clarification to the R3 research. Sony (US) is actually an addition to the Sony business MediaCom currently handles: Sony Mobile and Sony PlayStation, and now Sony Electronics (estimated at $10M).

    The McDonald’s "win" for OMD is actually a retention. OMD also retained the account in Canada and Germany, but lost McDonald's in Latin America and France.

    For a more precise and meaningful assessment of the major media reviews conducted in 2018, contact us at www.COMvergence.net and we will send you a complimentary copy of our most up-to-date Spotlight on the top 30 largest media reviews this year so far.

    Importantly, COMvergence's New Business Barometers are used as a reference by all the Holding Companies, Media Auditors and WFA members.

     

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