Exclusive 'RI' Analysis Shows Daily Live TV Viewing Down Nearly An Hour Over Past Six Years

by Joe Mandese @mp_joemandese, December 13, 2018

A "Research Intelligencer" analysis of two Nielsen reports -- its second-quarter 2018 Total Audience Report and its its second-quarter 2012 Cross-Platform Report -- shows daily time spent viewing live TV has fallen nearly an hour, while time spent on smartphones has grown by nearly 1.5 hours over the past six years. …

Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.