Smart Speaker Growth Hits 78%

It is common knowledge that smart speakers are quite a big deal in the interactive marketplace, and now yet another study confirms that smart speakers are a significant component of the smart home.

About 53 million people in the U.S. now own a smart speaker -- including 14 million new owners in 2018 -- according to the study, comprising a telephone survey of 1,000 U.S. adults by National Public Radio and Edison Research.

Of speaker owners, the majority (52%) of consumers own two or more, with 30% of them owning three or more.

The growth of smart speakers in U.S. households grew 78% in a year, according to the survey.

The holidays also were good for smart speakers, with 8% of people in the U.S. getting smart speaker during that time.

Those smart speakers are not just sitting on a shelf. The majority (53%) of consumers use them nearly every day or several times a day.

A side benefit of smart speaker growth is awareness. Most (77%) of consumers are now aware of smart speakers.

That awareness is likely to lead to even more smart speaker sales and adoption.



1 comment about "Smart Speaker Growth Hits 78%".
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  1. PJ Lehrer from NYU, January 15, 2019 at 11:02 a.m.

    Time to make sure you know what your brand sounds like.  More here...

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