The bad news is that two-thirds of consumers now use an ad blocker. The good news is they are installed mostly on desktop/laptop computers, indicating that the probability of being blocked on mobile devices is much less likely.
That’s one of the top findings of the 2019 report on ad blockers released this week by Visual Objects.
The report, which is based on a survey of 500 ad blocker users, found that 64% only use ad blockers on desktop/laptop computers.
Twenty-eight percent use ad blockers only on their mobile devices, while 8% use them on both mobile and desktop devices.