The advertising platform Teads and Vice Media have signed a deal to place Teads power video and viewable display advertising across Vice’s websites, on both mobile web
and desktop.
The new deal will allow Vice to expand its viewable display and video inventory. Vice will be able to fill that inventory through direct sales or Teads’
offerings.
Bertrand Quesada, coFounder-CEO of Teads, tells Digital News Daily the deal reflected Teads’ effort to get as many high-quality publishers on its platform
as possible. “We share a common goal with Vice Media -- in connecting audiences with content they are passionate about in contextually relevant ways.”
Quesada
added Vice’s “unparalleled reach to millennial audiences… is key for so many of our brand and advertiser partners.”
Vice is approaching Teads as a partner that
can help the company monetize worldwide, not just its U.S. base.
“We see them as part of our growth internationally, supporting our strategy to align with demand partners that
share our presence and aspirations on a global scale,” said Alex Payne, vice president, global programmatic solutions, Vice Media.
Teads invented the outstream video ad
format and subsequently released viewable display ad units. The formats have been disruptive to the industry; their placement within publisher pages flow more naturally than traditional banner
ads.
Teads now says its ads reach 1.4 billion people globally each month, through various deals, including CNN, ESPN, the BBC, The Daily Mail, Reuters, CBS News, Conde
Nast,.