Automotive Leads In Brand Content Effectiveness, 'Media' Performs Below Average
- by Joe Mandese @mp_joemandese, February 25, 2019
When it comes to brand content, the automotive industry is the most effective of all those measured by Havas in its just-released
2019 Meaningful Brands study.
The report, the latest edition of a study Havas has been conducting every 18 months or so for more than a decade, tracks how …
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