Evergage and Ebiquity have formed a partnership to help brands create “intelligent, relevant messaging no matter which channel their customers choose to engage," states Maigari Jinkiri, chief revenue officer, Ebiquity.
The arrangement will allow Ebiquity consultants to implement the Evergage platform to develop and analyze personalization strategies for clients. Evergage will serve as Ebiquity’s CDP and personalization technology partner.
Ebiquity is a London-based consultancy that helps large companies execute and analyze their digital marketing and paid media campaigns. Evergage provides a 1-to-1 communications platform that covers email and other channels.
The firms claim the partnership will allow Ebiquity's clients to drive individualized interactions across all channels, both owned and paid, based on their interests and intent.