• by Ray Schultz , May 29, 2019

Movable Ink, a provider of a visual experience platform that helps firms send personalized visual emails, among other things, has joined the Pega Independent Software Vendor program.

The expanded partnership combines Movable Ink’s ability to test and generate visuals and Pega’s AI, decisioning and analytic capabilities, Movable Ink says.

The goal is to help marketers deliver “visual-based offers in real time that boost customer engagement, conversions, and loyalty,” states Vivek Sharma, CEO of Movable Ink.

Brands that implement Movable Ink’s solution with Pega’s Customer Decision Hub can create more personalized emails or displays over traditional marketing automation platforms, while providing a consistent experience across channels, Movable Ink says.

“Personalization is first and foremost about speaking to someone as an individual, and customized visuals powered by data are the best way to achieve that today,” Sharma argues.

Rupen Shah, vice president, ISV alliances & strategy at Pegasystems, adds that the partnership will facilitate “more meaningful one-to-one customer engagement.”

Jose Cebrian, SVP marketing strategy at Merkle, predicts that together the firms “can be very powerful to make decisions and personalize the experience.”

Last month, Movable Ink announced it is partnering with SmarterHQ to help B2C brands send personalized visual emails based on a customer’s behavior and interests and contextual data such as location, device, weather, price and inventory.