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Around the Net

Channel 4 To Offer Better VOD Audience Segmentation

MediaTel, Friday, June 7, 2019 8:45 AM

Mediatel is reporting on Channel 4's new VOD advertising service that, from the autumn, will allow brands to use their own data to create their own audience segments that can be reached via streamed shows.

Read the whole story at MediaTel »

audience targeting, audience-buying, london, svod, television, uk

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