Top In-House Creative Agency Concern: Attracting, Keeping Talent Energized

Keeping creative talent "energized" and attracting "top-tier" talent, are the two top concerns marketers have about managing in-house creative teams versus outsourcing it to a conventional ad agency, according to a just-published report from the Association of National Advertisers.

The report, "Managing In-House Creative Content And Legal Concerns," was produced ...

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