Over-the-top TV content discovery has come a long way since the days of couch potatoes leafing through TV Guide, especially among younger
adults. While subscribers of video streaming services still "tune" in their favorite channels and/or programs, the role of digital interfaces, especially search, menus, programming guides and
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.