FCB New York’s “Whopper Detour” campaign which re-directed McDonald's customers to the nearest Burger King to get a sandwich for just 1¢ won two Grand Clio trophies last night at the Clio awards gala in New York.
The campaign won for the digital/mobile and direct categories. The wins helped catapult Burger King to the Clio’s Advertiser of the Year award. The campaign also won a bunch of awards at Cannes earlier this year. Horizon Media handled media chores for the campaign.
Droga5 and the New York Times also picked up a pair of Grand Clios, including one for the publication’s ‘The Truth Is Worth It” campaign in the film category and the “Read More. Listen More” campaign in the partnerships and collaboration category.
Other 2019 Grand Clio Award winners included:
McCann New York took home agency of the year honors while network of the year went to BBDO Worldwide.
More on this year’s awards can be found here.