Havas Media Group has retained
the media services account for Hyundai and Kia in Europe, Russia and Turkey, following a 10-month competitive review.
The appointment was made by Innocean, which is the lead agency managing
global marketing for Hyundai Motor Co.,
Terms of the review, which started in December 2018, were not disclosed, but Innocean European Group Media Director Juergen Zienicke
described it as a "re-invigorated collaboration" that will position the Hyundai and Kia brands "as leaders in new mobility solutions."