PHD Plays Opossum, Integrates Google's Pixel 4 Into ABC's Prime-Time Lineup

To help demonstrate the Google Assistant features of its new Pixel 4 mobile phone, PHD developed a series of integrated product placements in ABC's new prime-time lineup.

In one for ABC's "Single Parents," the character Angie uses her Pixel 4 to get help and do research on animal pest control when she discovers an opossum in her house (see spot below).

Other series integrating Pixel 4 into their storylines include ABC's "How to Get Away with Murder" and "Stumptown."

In total, eight custom ads will run across both linear and digital buys through the end of November.

Disney Advertising Sales developed the creative in collaboration with Google.



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