While advanced and innovative features are being added into new smartphones, consumers still most desire the basics.
Features such as augmented reality are at the bottom of the list of desired features while functional features like battery life are at the top, based on a new study of 575,000 consumers in the U.S. and U.K. conducted by Global Web Index.
The study comes on the heels of a new tally by Strategy Analytics showing smartphone shipments growing to 366 million devices in the third quarter alone, so features may matter.
The majority (77%) of consumers identified battery life as the most desired smartphone feature, followed by storage (65%), camera picture quality (62%) and screen resolution (48%).
The least desired features were augmented and virtual reality capabilities (10%), digital wellness features (16%) and biometric security features (27%).
The new 5G speeds are not yet on most people’s radar, with 27% naming 5G compatibility as a desired smartphone feature.
While new and upcoming smartphones can certainly do a lot, consumers want them first to do the basics.