Local OTT Ad Spending Forecast To Double To $2.1 Billion By 2024
- by November 12, 2019
U.S. audiences increasingly are connecting their TVs directly to the Internet, pushing advertisers to seek new ways to reach viewers nationwide and at the local level.
While growth in connected TVs will help to drive demand for over-the-top (OTT) services like YouTube and Hulu, it also will boost revenue for …
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