World's 100 Most Valuable Brands Now Worth $3.81 Trillion: More Than The GDP Of Germany

The world's 100 most valuable brands represent a combined value of $3.81 trillion, making them more economically valuable than the gross domestic product of Germany, currently the world's fourth highest-ranking economy.

That's the conclusion of the 2020 edition of WPP's and its Kantar division's annual "BrandZ" study, which assesses ...


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