Nielsen: Time Spent With TV Eroding Faster For Men Than Women
- by Joe Mandese @mp_joemandese, November 21, 2019
While total time spent with TV has been eroding for all Americans, it's been slipping faster among men than women, according to a just-released analysis of time spent with media by gender.
The analysis shows that while the total daily time spent with TV has fallen 6.5% since 2016 among …
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6.5% vs 7.2%: This difference is not worthy of a headline declaring "Time Spent With TV Eroding Faster For Men Than Women". The migration to other sources of video entertainment could be the headline. It's all TV, just a different pipe and revenue model. Remember the "death-star" and "VCR commercial zapping" that spelled the end of TV as we knew it.
"Adapt or perish" -H.G. Wells