Commentary

Chipotle Giving Away Voice Assistants To Customers Named Alexa

Amazon’s voice assistant Alexa continues to get a good workout.

The big deal at CES a couple of years back was the addition of Alexa skills to countless devices across a wide range of categories.

Now Chipotle is letting its customers use the Chipotle skill for Alexa to reorder meals for delivery or pickup.

To use the reorder skill, a consumer needs to enable the Chipotle skill, link their profile and then say “Alexa, tell Chipotle to reorder my favorite for delivery.”

Chipotle has also launched its own artificial intelligence-generated voice assistants to all 2,500 restaurants.

The voice automation at the restaurants allows customers to pay ahead and skip lines to go directly to the digital pickup shelves or drive through to get their order.

As an added bonus to the reorder skill, Chipotle is giving away Amazon Echo Dots to all Chipotle Rewards members named Alexa.

That’s one way to increase voice ordering.

Next story loading loading..