'Cats' Is Running On Broadway: This Time On Top Of Taxis

To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 New York City yellow taxi cabs (including this one pictured on Broadway).

This custom, 3D-printed taxi tops were created in conjunction with Curb Taxi Media, and could be seen tooling around Lincoln Center Monday night during the film's red carpet premiere there.
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