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To help promote the premiere of "Cats," the movie, Universal Pictures
is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 New York City yellow taxi cabs (including this one pictured on Broadway).
This custom, 3D-printed taxi tops
were created in conjunction with Curb Taxi Media, and could be seen tooling around Lincoln Center Monday night during the film's red carpet premiere there.