• by Ray Schultz , December 17, 2019

Terminus, the provider of an account-based marketing (ABM) service, has acquired Sigstr, an email signature marketing platform, the firm announced on Tuesday. Terms were not disclosed.  

The combined firms will provide an account-centric marketing platform built on intent, engagement, relationship and other account data, the company says.

Bryan Wade, CEO of Sigstr, will join the executive team at Terminus, and all Sigstr staffers will become Terminus employees.

The merged firms will have a total of 250 employees. 

The acquisition us another strategic step in helping clients “put ABM to work across their entire revenue funnel," states Tim Kopp, who took over as Terminus CEO and chairman earlier this month.

Wade adds that Terminus and Sigstr are “long-standing partners from both a technology and go-to-market perspective.” 

The new dual capabilities will allow clients to align account-centric messaging, including employee email, and integrate employee email marketing into ABM, Terminus says. 

In addition, the purchase provides Atlanta-based Terminus with an Indianapolis presence.

The venture-backed company also has a location in San Francisco.

Sigstr offers SaaS platform for employee email signature marketing. In November, it announced an integration with Drift, a specialist in conversational marketing. 

Concerned that it might be wasting 98% of its time, Sigstr has itself adopted ABM, a discipline it was already helping clients utilize.

Kopp, a SaaS veteran, took over as CEO of Terminus from co-founder Eric Spett, who remains on the board. Kopp has served as CMO of ExactTarget.