Lamborghini Adds Alexa Into Sports Car At CES

Amazon’s voice assistant Alexa has been showing up in countless products and now even in a super sports car.

At CES, Lamborghini showcased a connected infotainment system with digital services from the voice agent in the Huracan EVO.

Drivers can use Alexa to adjust functions such as climate, interior lighting and seat heating.

Alexa also is being integrated into the dynamic setup on the automaker’s four-wheel drive EVO.

“The Huracán EVO connectivity enables our customers to focus on the driving, thus enhancing their Lamborghini experience,” stated Stefano Domenicali, chairman and CEO of Automobili Lamborghini. “This is the first time an automaker will deliver in-cabin car control through Amazon Alexa to bring together car controls as well as smart commands and Alexa’s standard capabilities.”

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