Ad Demand Falls Marginally At Year-End 2019, Records Highest December Ever

In a positive sign for the ad economy, demand slid only slightly from November to December 2019, according to the most recent data from the U.S. Ad Market Tracker, a collaboration of MediaPost and Standard Media Index.

The index declined only 0.7% in December, which is a positive sign, because November historically is the highest-demand month of the year and the fall-off is normally more pronounced.

On a year-over-year basis, the index rose 3.5% over December 2018, and was he highest December since the index began.



Next story loading loading..