• by Ray Schultz , February 21, 2020

Digital Agency Arctic Leaf has added email marketing to its service offering, forming a strategic partnership with Klaviyo, the provider of an email suite and an automation and remarketing platform.

The new capability will complement Digital Agency’s UX design, custom app development, and conversion rate optimization tool.  

The agency notes that email contributes 20% of revenue for the average ecommerce store.

 “In an increasingly cluttered digital world, we’re seeing time and time again that email marketing is a powerful medium for fostering profitable customer-brand relationships,” states Josh Garellek, CEO of Arctic Leaf. “We tested this model for over a year and based on its proven success, we’re officially launching the division.”

The new email service is available in tiered management packages for firms ranging from small business to enterprise, the company says.

The features include email campaign design, automated sequencing, A/B testing, segmentation, reporting, and strategy development, it adds.

The goal is to “help ecommerce businesses of all sizes take control of their email marketing channels and make long-term connections with their customers,” Garellek states.