In response to the potential
legal challenges facing marketers during the pandemic, the Association of National Advertisers (ANA) is offering a legal guide.
The guide, “The Impact of COVID-19 on Brand Advertising
and Marketing,” was prepared by the association’s general counsel and strategic law partner, Reed Smith, and covers topics such as:
Contractual Issues
Sponsorship and Events
Endorsements
Commercial Production
Promotions
Agency Contracts
advertisement
advertisement
Media Buys
Digital
Anti-Gouging Laws
Advertising Content
ANA CEO Bob Liodice said
the 31-page guide is not intended to provide formal legal device, and said marketers should consult their own legal counsel before embarking on explicit actions in response to the crisis.