ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic

In response to the potential legal challenges facing marketers during the pandemic, the Association of National Advertisers (ANA) is offering a legal guide.

The guide, “The Impact of COVID-19 on Brand Advertising and Marketing,” was prepared by the association’s general counsel and strategic law partner, Reed Smith, and covers topics such as:

  • Contractual Issues

  • Sponsorship and Events

  • Endorsements

  • Commercial Production

  • Promotions

  • Agency Contracts

  • advertisement

    advertisement

    Media Buys

  • Digital

  • Anti-Gouging Laws

  • Advertising Content

ANA CEO Bob Liodice said the 31-page guide is not intended to provide formal legal device, and said marketers should consult their own legal counsel before embarking on explicit actions in response to the crisis.

3 comments about "ANA Publishes Guide To Legal Challenges Facing Marketers During Pandemic".
Check to receive email when comments are posted.
  1. Tracey Scheppach from Matter More Media, April 2, 2020 at 10:37 a.m.

    Could you provide a link to obtain the report? Sounds like it woudl be a good one. Thank you. 

  2. Joe Mandese from MediaPost Inc., April 2, 2020 at 11:07 a.m.

    @Tracey Scheppach: https://go.aws/3dU9hoH

  3. Tracey Scheppach from Matter More Media replied, April 2, 2020 at 11:31 a.m.

    Thank you so much. 

Next story loading loading..