How GroupM Handicaps The Pandemic's Impact On Consumer -- And Business -- Behaviors
- by Joe Mandese @mp_joemandese, April 20, 2020
To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has generated the following scenarios.
The scenarios, which are divided into three categories -- (1) ways consumers will spend their time and money; (2) how consumer media …
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