The Dos And Don'ts Of Advertising During A Pandemic
- by Joe Mandese @mp_joemandese, April 20, 2020
While the vast majority of consumers (92%) agree there's no reason for brands to discontinue advertising because of the COVID-19 pandemic, there are some clear dos and don'ts in terms of what kinds of ads they should be running, according to Kantar's "COVID-19 Barometer."
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