You & Mr Jones is acquiring U.S. influencer shop Collectively to
merge with the company’s influencer platform theAmplify.
The blended company, which will operate under the Collectively brand, is now positioned to be the global leader in the influencer marketing space. Founded in 2013, Collectively’s roster of clients includes Adobe, HP, and Intuit, along with consumer brands like Old Navy.
TheAmplify, acquired by You & Mr Jones in 2016, delivers strong community-building chops via brand-safety and health-tracking technology, as well as benchmarking and analytics. Together, the division’s 360-service capabilities for clients include data-driven strategy, influencer and celebrity campaigns, social content strategy and creation, full-funnel reporting, and influencer audience evaluation services.
Collectively cofounder-CEO Ryan Stern will lead the new company as chief executive, joined by theAmplify CEO Amy Luca, who has spent a large part of her career working in APAC. She will take the role of president and head of international. Collectively cofounder and EVP Alexa Tonner will serve as COO.
The combined all-women executive team will also include Collectively’s Natalie Silverstein as senior vice president, head of innovation and theAmplify’s Rashmi Nigam as vice president, head of product, Angelita Sierra as vice president, North America, and Fiona Hughes as European managing director.
“To stay relevant in 2020 and beyond, brands must recognize the power of people-powered marketing and advocacy,” states Stern. She adds by joining forces with theAmplify, “it will accelerate our trajectory to stay at the cutting-edge.” Being part of the You & Mr Jones Group will “give us major global reach and access to its platform of the most advanced brand and marketing technology companies.”