At 896
square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it certainly makes an impression for
drivers, passengers and pedestrians traveling just west of Dufferin Street -- in both directions.
The two-sided billboard -- dubbed a "Superboard" by Pattison's marketing team -- measures
16’ x 56’ and are high-resolution 13.3-millimeter LED screens.
"With significant vehicle traffic facing both east and westbound, this unique location serves as a gateway to the
city and its entertainment district where advertisers have the opportunity to engage a wide range of consumers that include tourists, residents and business professionals alike," they state, noting
that Pelmorex Location Insights estimates more than 4 million total visitors passed by the location from October 12th to November 11th.
advertisement
advertisement