• by Karlene Lukovitz  @KLmarketdaily, December 16, 2020

TV ad-tech and ad sales company Ampersand has integrated more than 500 custom Polk Audiences by IHA Markit into its AND ad planning, buying and measurement platform.

The Polk audiences are available to clients on both the managed service and self-service versions of the platform.

Launched at the start of 2020, the AND platform reaches 120 cable networks and 85 million households, including more than 60% of all addressable households, according to Ampersand.