Coherent Path’s email marketing calendar application for retailers is now integrated with Movable Ink, the company announced today.
The arrangement combines Movable Ink’s ability to activate data into personal content in all touchpoints with Coherent Path’s predictive analytics software.
It allows retailers to deliver the right balance of content for each customer in real-time, the companies claim.
One client, Bloomingdale’s, is happy with the integration.
"Movable Ink and Coherent Path's joint solution allows us to streamline our campaigns, providing a personalized, real-time experience for our customers, decreasing our setup time internally, and driving ROI," states Anastasia Bourekas, email marketing manager at Bloomingdale's.
"People don't experience data, they experience content,” states Vivek Sharma, CEO of Movable Ink. “It's more important than ever before that marketers have the tools to not only reach consumers, but to engage them.”