• by Karlene Lukovitz  @KLmarketdaily, January 21, 2021

Digital audio ad-tech company Targetspot is integrating Tru Optik’s data-management platform to incorporate its identity-resolution capabilities for streaming audio advertising.

The integration will allow buyers and sellers to identify and segment audiences across mobile and streaming audio devices, including smart speakers, starting this February. 

Advertisers buying Targetspot audio inventory will be able to map against Tru Optik’s Household Graph, spanning 80 million U.S. homes, and use its consumer and behavioral data sets, according to the companies. 

By matching its multidimensional audience against Tru Optik’s Household Graph, Targetspot will be “uniquely positioned to offer household level addressability, both third-party and first-party data, tied directly to our inventory partners,” stated Dominick Milano, Targetspot senior vice president, sales and business development, North America. 

Tru Optik is a TransUnion company. Targetspot is a division of AudioValley.