B2B Media Group Names Misera As VP Product

B2B Media Group, a B2B data company based in Europe, has named Andreas Misera as vice president, product.

Misera will focus on “further developing our B2B.IQ data platform and the services that are built on top of it like Account-based Marketing, Intent Scoring and Lead & Display solutions,” states Fabian Jung, CEO of B2B Media Group.

Previously, Misera led Criteo’s technical and data & analytics operations in Central Europe, Russia/CIS, the Middle East and Africa, focusing on business expansion. Misera has also served at Adconion and Yahoo.

 

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