Ogilvy has been selected as the lead agency for World of Hyatt, Hyatt’s guest loyalty program. Ogilvy will support the strategic development and creative expression of World of Hyatt’s member communications, promotions, and program enhancements.
The agency’s Ogilvy Experience team in New York will lead the account with an offering that includes customer insights, commerce, digital product innovation, customer engagement and acquisition, CRM, and other capabilities.
“World of Hyatt is grounded in listening and as the demand for travel returns, we are more committed than ever to understanding our guests’ and members’ needs in order to deliver personalized care, distinct experiences, and tailored content that meets them where they are,” said Gretchen Kloke, Hyatt’s Vice President of Global Marketing. “Working with Ogilvy will enhance our ability to reimagine member experiences, with a unique combination of creativity, brand building, and an innovative data-driven approach to loyalty programs.”