Discovery, YouTube Ink European On-Demand Content, Ad Partnership For Tokyo Olympics

Discovery Inc. and YouTube have formed a partnership to deliver on-demand Tokyo Olympics content and advertising to audiences across Europe.

The deal is designed to showcase the games offering on the company’s Discovery+ and Eurosport services.

Eurosports’ YouTube channel will host on-demand highlights, daily recaps and athlete interviews, profiles and analysis clips throughout the games, and also offer live-streamed simulcast coverage of the opening and closing ceremonies in both English and German.

“Working with YouTube to provide on-demand Tokyo 2020 content is a great opportunity to make new connections with these audiences,” stated Scott Young, head of sports production and content, Discovery Sports. “It offers them new ways to find our content and be introduced to Discovery’s full Olympic Games offer.”

Discovery’s coverage of the games will be broadcast on multiple platforms, including Discovery+, Eurosport service, and the Eurosport app.

Discovery also figures in YouTube’s newly announced plan to showcase its new 4K Plus add-on to stream the Olympics in 4K.

(NBC isn’t providing 4K streaming on Peacock or the NBC Sports app, but has made 4K coverage available to distributors, and will offer YouTube’s stream as an up-converted 1080p HDR feed, according to 9to5 Google.).

YouTube TV has added dedicated 4K NBC, NBC Sports, Olympic Channel and Golf Channel channels for the games, which will cover the opening ceremony as well as various sports events coverage in 4K.

The 4K Plus offering also includes on-demand content from Discovery Networks (including Animal Planet), FX, Tastemade and National Geographic.

Discovery Inc. had already formed partnerships with Twitter and Snap in October 2019 and February 2021, respectively.

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