Comscore Sees Weak Q2 Revenues, Lower-Than-Expected Hikes For 2021

Comscore, the TV and media-measurement firm, posted slightly lower revenues in its second-quarter period, with full-year 2021 revenue expected to increase by low-single-digital percentage gains.

After market trading, the company’s stock sank 13%.

The company says in its financial release: “While the company has signed and announced many new customers and expects these partnerships and agreements to generate higher revenue over the long-term, the contracts were executed later in the year than anticipated, which will result in a less significant revenue impact to 2021 than previously contemplated.”

Revenue was down 1% to $87.8 million for its second quarter. At the same time, its net loss widened from $10.4 million in the prior-year quarter to $18.5 million.

Revenue from TV measurement deals improved in the period.



Comscore made six new national TV new agreements, including an exclusive deal with sports-marketing agency Octagon. It also extended a national TV data agreement with Fox Corp.

At the same time, the second quarter witnessed sinking movie and syndicated digital revenues. Movies reporting/analytics revenue was down 5% to $7.5 million.

The company says its ratings and planning revenue also drifted downward -- 2% to $62.4 million -- and syndicated cross-platform audience revenue was lower.

During the period, Comscore said it integrated its TV measurement into the SQAD MediaCosts research platform for national and local market TV buys.

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