• by Ray Schultz , September 8, 2021

Syte, a retail product discovery platform, has formed a strategic partnership with Movable Ink to allow brands to send hyper-personalized email marketing prior to this year’s holiday shopping season. 

The arrangement will enable retailers to combine visual AI and hyper-personalization technology to auto-generate millions of versions of email creative campaigns, the companies say. 

The combined technologies will facilitate creation of 1:1 dynamic content, alignment with business goals, the ability to create customizable campaigns and integrations with Emarsys, Oracle Bronto, Salesforce Marketing Cloud and other platforms.

In addition, retailers will be able to reach high-intent shoppers with emails that feature items similar to products they engaged with onsite and product recommendations based on behavior and preferences.

The firms note that email sends increased by 77.28% leading up to Black Friday and Cyber Monday last year. The result was that email marketers had to work harder to cut through the clutter.

"Information moves at a rapid speed and the ability to constantly update email content will be critical to gaining and retaining customers,” states Adam Stambleck, president at Movable Ink.

"As competition in the eCommerce space continues to grow more saturated, engaging shoppers at each email touchpoint is critical in driving conversion, particularly as we approach the holiday shopping season," adds Ofer Fryman, CSO at Syte.