The Michigan Economic Development Corporation has announced the selection of marketing partners after the completion of four separate RFP processes.
The contracts were awarded to:
- Business Marketing and Advertising – Lambert/9thWonder. Detroit-based PR firm Lambert & Co. and Houston-based ad agency 9thWonder
formed a joint venture late last year to team on client work and scale their capabilities. The partners’ MEDC remit is to “provide business marketing and advertising activities that
attract, retain and grow businesses that deliver economic benefit and opportunity to the people of Michigan.”
- Travel Marketing and Advertising – Travel and tourism agency
MMGY Global, which will provide marketing and advertising services to elevate the “Pure Michigan” brand platform. MMGY will also be expanding its Michigan presence with a
new Detroit office as well as the additions of new staff and partner suppliers.
- Public Relations and Social Media – FINN Partners, which will support the public
relations and social media work across both business and travel, including MEDC, Pure Michigan and MobilityMI social media accounts, to promote Michigan’s image as a world-class business
location and leisure travel destination.
- Seasonal Travel Guide – Meredith Travel Marketing, which will produce, publish and distribute the official Michigan Seasonal
Travel Guide, published twice yearly.