"Infillion means an unspecified number to some," reads its about page, noting, "But to us, it means the boundaryless opportunity to go beyond."

The page goes on to note, "The fact that we build technology for a complex and fragmented industry doesn’t justify jargon."

Gimbal -- a Los Angeles-based advertising and marketing technology company, known for utilizing so-called “beacons” technologies to help marketers target and serve ads to consumers at point-of-purchase and other physical locations -- more than doubled its organization with the acquisition of True[x], a company founded by former MediaPost columnist Joe Marchese and his partner David Levy, which was sold to Fox and then to Disney before it was divested.