Chevrolet is out with a pair of new national TV spots promoting its Bolt electric utility vehicle. The work is from McCann unit Commonwealth.
“Life Changes” features a technician showing an expectant mother how to use the home charger on her Chevy Bolt EUV. When the mom-to-be says she hopes being a mom is as easy, the female technician laughs (in a nice way) and says, "It's not." The spot notes that the cost of standard installation of Level 2 home charging capability is covered for eligible customers who buy or lease a 2022 Bolt EUV or Bolt EV.
A spot called “Mom” promotes the long-lasting battery charge of the Bolt EUV. In the spot an owner is seen taking a phone call from his very talkative mom while driving. His mom goes on and on, just like the Bolt EUV’s all-electric range. It’s noted that the Bolt EUV can travel up to 247 miles on a full charge.